Giorgio Armani for Bugatti: Limited Edition Label
Creating an artisanal capsule collection of small leather goods and refined clothing, the Giorgio Armani for Bugatti label was announced June 30, 2016. The iconic pairing is suggested for the sophisticated man seeking exclusive luxury.
Sharing a devotion to fine craftsmanship and exceptional materials, the limited and numbered line of accessories and garments will launch in August 2016, available in selected Giorgio Armani boutiques and Ettore Bugatti lifestyle boutiques. Reserved use of the distinctive Bugatti blue on interior features such as pockets and linings, and on treads and insoles of footwear will accent palette choices in cognac, army green, and blue, calling on Bugatti’s horseshoe-shaped emblem for pendants on bags.
The apex of the accessories collection is an elegant handmade briefcase, delivering the extraordinary splendor of soft calfskin or matte crocodile suede, lined and luxurious, in Bugatti blue. Delivering additional packing real estate, a larger weekend bag offers more space. Small leather goods sport prominent zippered closures. A coat and a jacket fashioned of double cashmere, a clutch of superfine cashmere sweaters, a sumptuous leather jacket, and a unique new treatment for denim jeans complete the capsule.
Expressing enthusiasm for the results, Giorgio Armani noted, “The Capsule condenses this encounter in a series of clothes and accessories designed to be worn by men who only look for the best and who live an active and dynamic lifestyle.”
Wolfgang Dürheimer, President of Bugatti Automobiles S.A.S., summed up the collaboration between the most influential fashion and super sports car brands in the world as an “Unusual, exciting, and inspiring project.”